
SHARR
1.1.0
Mr.
First
Name
2.0
Mrs.
3.0
Ms.
4.0
Miss
Initial
Last
Name
CCN01-01
Aquas
LCD TV
o
o
o
o
o
Spouse
o
o
o
o
o
o
o
1.
2.
3.
4.
5.
6.
7
8
10
10
10
4 5 6 7
8
10
4 5 6 7
8 10
4 5 6 7
8
9 10
10
4 5 6 7 8 9 10
13.
What
devices
will
you
connect
10
this
AQUaS
TV?
1.
0
Video
Game
Console
8.
0
OVR
(TiVo,
etc)
2.
0
Cable
set
top
box
9 0
VCR
3.
0
HO
Cable
TV
10.
0
Audio
System
4.
0
Satellite
set
top
box
11.
0
Computer
5.
0
HD
Satellite
TV
12.
0
Video
Camera
6 0
HD
Playback
Device
13
0
Digital
Camera
(Btu-Ray,
HD-DVD)
14.
0
Antenna
(for
rooftop
or
7.
0
DVD
Player/Recorder
tabletop
antenna)
14.
Below
is
a list
of
statements
which
mayor
may
nol
be
used
to
describe
your
anltudes
towards
technology
and
your
lifestyle.
Please
indicate
to
what
extent
each
statement
describes
your
anltudes
by
circling a
number
from
1
to
10where
1
means
that
the
statement
'Ooes
not
describe
your
attitudes
at
aWand
10
means
that
the
statement
'Oescribes
your
attitudes
completely".
(circle
ONE
number
for
EACH
statement)
Does
Not
Describe
.....---..
Describes
Your
Your
Anltud
es
At
All
Anlludes
Completely
PLEASE
CONTINUE
QN
BACK
•••
1.
I
like
to
Impress
people
with
my
lifestyle
..
2.
Technology
is
important
tome.
3.
I
like
technology
..
4.
I
am
very
competitive
when
it
comes
to
my
career
..
5.
I
like
to
show
off
my
taste
and
style.. 1
6.
I
am
constantly
looking
for
new
ways
to
entertain
myself
...
1 2
7.
I
spend
most
of
my
spare
time
doing
fun
stuff
with
mylriends
........
1 2
8.
My
famity
is
by
far
the
most
important
thing
in
my
life
......
1
9.
Most
of
my
spare
time
is
devoted
to
activities
with
my
family.. 1 4 5 6 7 8
10
10.
I
put
a
lot
of
time
and
energy
into
my
career...
4 5 7 8
10
11.
Technology
has
made
my
lifeeasier. 1 2 3 4 5 6 7 8
10
15.
NOllncluding
yourself.
what
is
the
GENDER
and
AGE
(in
years)
of
children
and
other
adults
living
in
your
household?
1.
0
No
one
else
in
household
2.
0
Child
under
1
yr.
Male
Female
AgelYears
Male
Female
1.
0
2.
O!
yrs.
1.
0
2.0
1.0
2.0
yrs.
1.
0
2.0
16.
Occupation:
(check
all
that
apply)
You
ProfessionalfTechnical...
0
Upper
ManagemenVExecutive..
0
Middle
Management..
0
SaleslMarketing...
0
Clerical/Service
Wor1<er
...
0
TradesmanlMachine
Operator/Laborer..
0
17.
Are
you
or
your
spouse:
You
A
Homemaker?
...
0
1.
Retired?...
0
2.
A
Student?...
0
3.
Self
Employed/Business
Owner?...
0
4.
Working
from
a
Home
Office?
..
0
5.
In
the
Military?.. 0
6.
A
Veteran?.
0
7.
18.
Which
group
describes
your
annual
family
income?
1.
0
Under
$15,000
8.
0
$75.000-$99.999
2.
0
$15.000-$19.999
9.
0 $100,000-$124,999
3.
0
$20.000-$29,999
10.
0 $125,000-$149,999
4.
0
$30.000-$39,999
11.
0
$150,000-$174,999
5.
0
$40.000-$49,999
12.
0
$175,000-$199,999
6.
0 $50,000·$59,999
13.
0
$200.000-$249,999
7.
0
$60,000-$74.999
14.
0
$250.000
&
over
19. level
of
educalion:
(check
highest
level
completed)
1.
0
Completed
High
School
2.
0
Completed
College
3.
0
Completed
Graduate
School
20.
Which
credit
cards
do
you
use
reaularly?
1.
0
American
Express,
Diners
Club
2.
0
MasterCard,
Visa,
Discover
3.
0
Department
Store,
Oil
Company,
etc.
4.
0
Do
not
use
credit
cards
Year
Day
Year
2.0
Single
Month
City
Street
E-mail
Address:
;
4.
Date
of
purchase:
2.
Your
date
of
birth:
Month
3.
Marital
status:
1 0
Married
5.
Model
number:
(on
back
of
unit)
6.
Serial
number:
(on
back
of
unit)
7.
A.
Where
did
you
purchase
this
product?
1.
0
Electronic
Superstore
(Best
Buy,
Circuit
City,
etc.)
2 0
Hi-Fi
Specialty
Store
(Harvey,
Tweeter,
PC
Richard,
etc.)
3.
0 ReceivedasaGift
4.
0
Mass
Merchant
(Sears,
etc.)
5.
0
Warehouse
Club
(Coslco,
Sam's
Club,
BJ's
Wholesale)
6.
0
Mail
Order
(Crutchfield,
etc.)
7 0
Discount
Store
(Target,
Wal-Mart,
etc.)
8.
0
Computer
Store
(RadioShack,
CompUSA,
etc.)
9.
0
Internet
Retailer
(Amazon,
Buy.com,
etc.)
10.
0
Office
Superstore
(Staples,
Office
Depot,
etc.)
B.
Did
you
purchase
an
extended
service
plan
with
this
product?
1.
0
Yes
2.
0
No
8.
A.
Please
check
the
location
where
Ihls unll will
be
used:
1 0
liVing
Room
6.
0
Mobile
HomefTrailer
2.
0
Adult's
Bedroom
7.
0
Family/Rec
RoomlOen
3.
0
Child's
Bedroom
8.
0
Home
Theater
4.
0
Bathroom
9.
0
Basement
5.
0
HomeOffice
B.
Where
will
you
install
this
television?
1.
0
WaH
4.
0
Under
a
Cabinet
2.
0
Table
5.
0
Night
Stand
3.
0
Entertainment
Center
9.
How
important
were
the
following
leatures
on
your
purchase
decision?
(5
point
scale)
1=No
Importance,
2=Low
Importance,
3=Medium
Importance,
4=High
Importance,
5=Most
Important
No
Most
~
.--
!mu!!I!!l
1.
Sharp/AQUQS
Reputation
1.
0
2.0
3.0
4.0
5.0
2.
PriceNalue
1.0
2.0
3.0
4.0
5.0
3.
Design
1.0
2.0
3.0
4.0
5.0
4.
Picture
Quality
1.0
2.0
3.0
4.0
5.0
5.
Audio
Quality
1.
0
2.0
3.0
4.0
5.0
6.
Product
Features
1.0
2.0
3.0
4.0
5.0
7.
InpuVOutput
Options
1.
0
2.0
3.0
4.0
5.0
8.
Buitt-in
Tuners
1.0
2.0
3.0
4.0
5.0
10.
Where
did
you
first
learn
about
Ihis
product?
1.
0
Salesperson
8.
0
In-store
display
2.
0
Friend/relative
9.
0
Newspaper
insert
3.
0
Magazine
article
or
review
10.
0
Product
carton
4.
0
Sharp
website
11.
0
Internet
advertisement
5.
0
Magazine
advertisement
12.
0
Online
article
or
review
6.
0
Newspaper
advertisement
13.
0
Internet
shopping
website
7.
0
Television
commercial
advertisement
11.
What
most
influenced
your
decision
to
purchase
a
Sharp
AQUaS
TV?
(check
up
to
two)
1.
0
Recommendation
by
a
salesperson
2.
0
Recommendation
by
a
friend/relative
3.
0
Sales
promotion
(Rebate,
discount,
sale,
etc.)
4.
0
In-store
comparison
of
models
5.
0
Past
experience
with
brand
6.
0
Recommendation
by
expert
or
product
reviewer
7.
0
Comparison
shopping
website
(MySimon,
PriceGrabber.
Shopping.com,
etc.)"
8.
0
Sharp
website
9.
0
Online
user
reviews/message
boards
10.
0
TVadvertising
11.
0
Online
advertising
12.
0
Newspaper
advertising
13.
0
Magazine
advertising
12.
A.
What
other
brands
of
TVs
did
you
seriously
consider
before
selecting
this
Sharp
Product?
(check
up
to
two)
1.
0
No
other
brands
considered
11.
0
Pioneer
2.
0
Dell
12.
0
Polaroid
3.
0
HP
13.
0
RCA
4.
0
Hitachi
14.
0
Samsung
5.
0
JVC
15.
0
Sanyo
6.
0
LG
16.
0
Sony
7.
0
Magnavox
17.
0
SyntaxiOlevia
8.
0
Mitsubishi
18.
0
Toshiba
9.
0
Panasonic
19
0
Westinghouse
10.
0
Philips
20.
0
Zenith
B.
Including
this
purchase,
how
many
LCD
or
Plasma
televisions
do
you
currenlly
own?
1.
0 1
3.
0 3
5.
0 5
or
more
2.
0 2
4.
0 4
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